Each year, a person uses an average of 15 kg of textile, mainly clothing. But 85% of them end up in the garbage! In the era of “fast fashion”, the big brands produce as quickly as possible and by limiting their costs to have attractive prices (H&M t-shirts at €5? What did you expect…?). This fast fashion race involves relocating production to where the cheapest labour is available.
In France, about 70% of clothes sold is manufactured in Southeast Asia. And despite a return of short circuits and Made in France trends, this figure shows that we are mainly guided by prices and access to an exorbitant range of different styles of clothing. These motivations make buyers support a system that demolishes the environment and exploits human beings.
In France, the law on the duty of due diligence of companies, which came into force in 2017, requires multinational companies to monitor the risks related to the fundamental rights of their employees and subcontractors, both within France and abroad. And the figures speak for themselves: 62% of French people would like to be better informed about the production conditions of the clothes they buy…
Do we really want to keep buying cheap clothes every week that we will only wear for a few months before relegating them to the bottom of the closet?
Our clothes are the first mode of expression of our personality, the parameter of our appearance that we totally control. Expressing yourself on sustainability wearing clothes made in China from head to toe isn’t that great, right?
Ethical clothing means buying clothes and accessories from fair trade, made from organic textiles or from recycled clothing. It’s more environmentally friendly, it generates less waste and it’s more respectful of the staff involved.
In short, dressing ethically is:
So yes, it reduces the choices and we don’t always find the beautiful skirt, dress or stylish little top that we saw in the last Zara ad. It is also not easy to find your way around and ensure the minimum social quality of clothing!
Choose your materials:
Spot the labels:
Even if you are convinced and converted, it is not easy to find the right places to indulge yourself ethically. We spent some time around and found some good places for you to get into responsible fashion!
These fair trade online shops bring together many eco-responsible fashion designers. A lot of ethical brands in one platform!
Another way to be ethical is to switch to second-hand fashion.
You can leave your clothes in the containers of Le Relais. They will either be sold again at low prices in a Ding Fring shop by Relais or recycled into cloths, thermal insulation, carpet.
You can also donate clothing directly to a charity (Secours Populaire, Emmaüs, the French Red Cross, Tissons la Solidarité)
You want more info? Look up #WhoMadeMyClothes in your search engine! (By the way, we advise you to switch to Ecosia: the ecological search engine that plants trees, or Lilo, which finances social and environmental projects!)
At Réjeanne, we created our menstrual panties precisely for ethical reasons. We were done with polluting, toxic and uncomfortable sanitary protections. That’s why we chose to make a product made in France, in fabrics certified STANDARD 100 by OEKO-TEX and without silver nanoparticles.